News & Blog

Find tips, tricks, and resources for music students, and get the latest news from Bach to Rock®!

Dec 11, 2017

New Bach to Rock Music School in Penfield, NY Announces Grand Opening

Bach to Rock Penfield

Community Invited to Open House on January 13, 2018

Bach to Rock (B2R), America’s music school for students of all ages, proudly announces it is opening a new location in Penfield, New York. The community is invited to the free grand opening festivities on Saturday, January 13, 2018 from 10 a.m. – 2 p.m. at 2160 Penfield Road, Penfield, New York, 14526.  Attendees are welcome to tour the school, enjoy a free music lesson, learn about individual lessons and group classes, try out free toddler “Mommy and Me” classes, enter prize drawings and giveaways, check out the recording studio, and meet the teachers.  This location marks Bach to Rock’s fourth school in New York- its first in upstate – and will be its 27th school in the country.

“Our new franchisees, Nick and Amy Valente, have been a perfect addition to the Bach to Rock family.  They are dedicated to ensuring their school becomes an integral part of the Penfield community and they are passionate about transforming music education,” said President of Bach to Rock, Brian Gross.  “Families in Penfield, Pittsford, Rochester and the surrounding communities will greatly benefit from Bach to Rock’s innovative approach to music instruction and especially how this dynamic couple will bring it to life,” Gross continued.  Bach to Rock was founded on the premise that learning how to play music should be fun. And it’s proven that students learn best when they play music they love.

The Valentes are a charismatic and energetic team whose collective experiences in business and education have prepared them well to become Bach to Rock franchisees. Nick has a Master’s degree in strategic management and worked as an executive for several multi-billion-dollar global organizations for more than two decades.  Additionally, he is an accomplished musician, songwriter, and recording artist in the band Halo. Amy holds a Master’s degree in business administration, and a Doctorate degree in education. She worked in executive management for over 20 years before embarking on a career change to teaching.  She is currently a business professor at Cayuga Community College in Auburn, New York.

The duo shares a love of music, both on stage and off.  Nick plays guitar, bass, keyboards, and sings and he also is a songwriter, engineer and producer.  Amy’s love of music was inspired by her mother’s talent playing the piano.

“Our dreams of having a business focused on music education and performance are coming true. We are confident that students of our Bach to Rock school will love exploring their musical potential and creativity here,” said the couple.  “We are eager to open our doors to start making music and help our students become musicians.”

Bach to Rock Penfield will offer a variety of programs for students of all ages including: individual lessons; group classes such as Rock Band; the Rock City program for preschoolers and toddlers; Kids-n-Keys for children in grades K-2 interested in piano; along with summer camps and birthday parties. Studies have shown that learning to play music in a group helps students learn teamwork, develop social skills and build self-esteem, among other benefits.  Recently, Bach to Rock introduced MyB2R, an online dashboard offering customers real-time access to student progress and more. MyB2R is the only digital service of its kind in the music school industry, and provides the ability to track student advancement, schedule lessons, obtain homework and stream over 400 pre-recorded songs to practice at home. 

Changing the Way Students Learn Music 

Bach to Rock is reshaping music education on a national scale by turning solitary, boring music lessons into a group activity that is more like a team sport.  B2R focuses on providing a well-balanced music education because, ultimately, that is what parents are looking for. Unlike other music school franchises, Bach to Rock has an extensive curriculum. Students learn the intricacies of music — from theory to how to read music. Bach to Rock is the music school kids would have designed for themselves.  They get to jam with other kids right away and play current hits. The learning is the same, but the enjoyment factor is much higher. 

Bach to Rock Franchise Opportunities

Bach to Rock has repeatedly been named to Entrepreneur’s Franchise 500 and was listed in the Top Ten Trending Categories for 2016. Franchise Times has ranked it as one of the 500 Powerhouse Brands and on its Next 300 Franchise System list.

Bach to Rock is currently seeking qualified candidates to open franchise locations in major metropolitan markets throughout the country. Bach to Rock is an opportunity for entrepreneurs to build a business that is dedicated to helping children and adults learn to play the music they love. To learn more about music school franchise ownership opportunities with Bach to Rock, as well as its veteran and franchise referral programs, contact Ralph Rillon, vice president of franchise development, at 1-855-227-7570 or, or visit


About Bach to Rock

Bach to Rock  is a music education school for students of all ages from early childhood through high school and beyond. B2R knows learning music should be fun and students learn best when they play music they enjoy. Weekly ensemble instruction and band formations lead to public concerts, Battle of the Bands and recording sessions in B2R’s professional recording studios. B2R builds technique, fosters teamwork and enhances self-esteem through private lessons, band instruction, and public performances. Since opening its first corporate school in 2007, Bach to Rock has grown from 6 corporate schools in 2012 to 30 corporate and franchised schools in 21 states by the end of 2017.  Nineteen of those schools are in eight Top Ten markets, ranked by population. Follow B2R on Facebook and on Twitter. For more information, visit or call 1-877-227-8558.

For More Details on Our January 13, 2018 Grand Opening:

Visit: 2160 Penfield Road, Penfield, New York, 14526

Call: 585-364-3766 or 877-227-8558





Media Contact:

Angela Sakell