Franchise News

Sep 29, 2022

Rebecca Hoover Joins Bach to Rock Music School as Director of Marketing

Specializing in Digital Marketing and Franchisee Relations.

Bach to Rock, America’s music school for students of all ages, today announced Rebecca Hoover has been named Director of Marketing. In this position, she will be responsible for growing the Bach to Rock brand, including managing national advertising and marketing, advising the Bach to Rock music school network on local and digital marketing, and supporting franchise expansion efforts.

Rebecca comes to Bach to Rock from Engineering for Kids, where she held several positions of increasing responsibility, including Executive Director of the Engineering for Kids Foundation, Director of Community Relations, Social Media Marketing Manager, and Manager of Marketing and Franchise Support. She managed social media content and activity for four brands and increased social reach by 35% in one year across all channels. Rebecca provided social media and marketing support to domestic and international franchisees, helping Engineering for Kids reach over one million students. Prior to Engineering for Kids, Rebecca was a franchise owner of Acti-Kare In-Home Care, where she oversaw business operations and directed company growth.

“We are delighted to welcome Rebecca to our talented marketing team. Her strengths in social media, digital advertising, website management and SEO will be tremendous assets for expanding the Bach to Rock brand. And her first-hand knowledge of the franchisor-franchisee relationship has helped make her transition to Bach to Rock seamless,” said Brian Gross, president of Bach to Rock. “Rebecca’s creativity, enthusiasm and collaborative approach align perfectly with our ethos and make her a perfect addition to Bach to Rock.”

Bach to Rock’s unique approach to music education was one of the reasons Rebecca joined the company.  “We break down the traditional ‘rules’ of music education and make learning an instrument fun and engaging. We let students choose what songs they play, which means they could be playing Bruno Mars or Taylor Swift instead of ’Mary Had a Little Lamb,’” said Rebecca. Rebecca believes her combination of skills, strategic mindset and focus on making data-driven decisions complement Bach to Rock’s growth plans.  “I am eager to implement new marketing tactics to help grow awareness of just how innovative Bach to Rock is and help propel us further as a leader in the music education space.”

An important attribute Rebecca brings to Bach to Rock is her experience as a franchise owner. “While most of my career has been on the franchisor side, I also co-owned a local in-home senior care franchise business. I know what was important to me as a franchisee, which allows me to put myself in the shoes of our franchisees to understand what resources they will benefit from,” she added. For more on Rebecca, click here.

Bach to Rock – A Franchise Opportunity with Industry Stature

Bach to Rock has earned numerous accolades including being named: a Top 500 Franchise for 2022 and 2021 by Entrepreneur Magazine; a Top 150 Franchise for Veterans by Entrepreneur Magazine in 2021; a top 100 Franchise for 2021 by Franchise Gator; a number one franchise for Children’s Enrichment Programs and;and one of the 500 Powerhouse Brands by Franchise Times. To learn more about franchise ownership opportunities and veteran and franchise referral programs, contact Ralph Rillon, vice president of franchise development, at 1-855-227-7570 or, or visit

About Bach to Rock: Changing the Way Students Learn Music 

Bach to Rock is a music education school for students of all ages, from early childhood through high school and beyond. Bach to Rock knows learning music should be fun and students learn best when they play music they enjoy. Bach to Rock is the music school kids would have designed for themselves, with weekly ensemble instruction and band formations leading to public concerts, Battle of the Bands and recording sessions in Bach to Rock’s professional recording studios. Bach to Rock builds technique, fosters teamwork, and enhances self-esteem through private lessons, band instruction, and public performances. Bach to Rock’s Beat Refinery DJ school is Serato certified, making it one of only a handful of schools in the United States and worldwide to offer the elite training developed by Serato. Serato, founded in 1999, is the premier provider of audio software to the DJ industry. The Serato certification ensures that select Bach to Rock DJ instructors have been trained and authorized to teach using Serato software and equipment. Bach to Rock has instructed over 170,000 aspiring musicians since launching in 2007 and is on track to become a $25 million brand. The brand comprises 54 music schools, 43 of which are franchisee-owned. Twenty-six of those schools are in Top Ten markets, ranked by population. Follow B2R on Facebook and on Instagram. For more information, visit or call 1-877-227-8558.