How Do I Get Customers?

Parents, and specifically moms, are our target audience at Bach to Rock.

Moms are Key to Your Success

Think about who purchases music lessons: almost always, it’s a mom. It’s moms who are coordinating the soccer practices, the birthday parties and the playdates, and it’s moms who are overwhelmingly choosing the music lessons.

In the communities where Bach to Rock works best — an upscale suburban market where families have disposable income for music lessons — we make it as easy as possible for moms to come to Bach to Rock.

male and female bach to rock employee at an event table with a prize wheel and musical instruments

Grassroots Marketing Keeps Costs Low

Our marketing methods are slightly different from those of the typical franchise concept, which often relies heavily on paid media marketing. We take advantage of grassroots networks that tend to be in place in our ideal markets. The beauty of that is that an investor’s marketing expenses will be lower. We tend to get in front of moms in two ways:

1. Events. Every time a Bach to Rock band plays a public venue, you’re putting your teachers and kids where moms are already spending their evenings and weekends. As a franchisee you’ll work with your site directors to find those family-friendly local restaurants, festivals and school or church events where their student bands will find a welcome reception. They always play free of charge to gain exposure to performing, and that means Bach to Rock gets a free way to advertise services.

“Your community wants you at those events,” says Angela Sakell, Chief Operating Officer for Bach to Rock. “They will beg you to come. You’ll get booths for free. You’ll be at every elementary school spring festival, you’ll be at every church fair. It’s an incredible symbiosis. Your community wants you, the kids you’re teaching want to be there, it’s part of your curriculum and it costs you nothing. That’s one of your biggest ways to market.”

2. The internet. We take a three-pronged approach to getting out the word online: We publish strategic content that targets local organic search phrases, we launch visible paid search advertising and we participate in high-profile directory and review websites. When someone Googles “guitar lessons” and the name of any community where we have a school, we make sure Bach to Rock pops up in as many places as possible. Our corporate staff uses part of your national advertising dollars to handle the organic search portion of that, and we teach you how to raise your visibility online. We’ll recommend vendors and local grassroots sites targeted for moms in a specific geographic location. You’ll be able to list your Bach to Rock events on listservs, email blasts and other online tools that list kid-friendly resources for those moms who are always searching for activities.

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Why our Marketing Works

More than 10,000 kids pour through our classrooms each week. Every one of them wants to be a star or performer. Bach to Rock can promise them something that no one else can: They’ll actually get to experience what it feels like to be a famous musician.

Bach to Rock kids are out there playing gigs to cheering, applauding crowds. Writing their own songs. Performing the kind of music they love, whether it’s rock, hip-hop, Top 40 or indie. Maybe some of them will go on to be famous — one of our bands, Throwing Wrenches, is making a name for itself already — but even if they end up in unglamorous careers, they’ll always have that Bach to Rock experience. And their parents love us for that.


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Why Choose Us

The Bach to Rock Method

At Bach to Rock, we know that students learn music more quickly when they’re having fun! Our step-by-step curriculum keeps students engaged and rewards achievement at each level. Students get to choose which songs they play, learn from music pros, and perform with peers at live events!

Music Made Fun!

At Bach to Rock, students choose which songs and genres they want to play, making lessons more fun!

Band & Glee Programs

Through our Band and Glee Club programs, students get to play music with peers, a key skill for growing musicians!

Live Performances

Bach to Rock gives students the chance to perform live at local music venues, helping students build confidence on stage!

One-on-One Lessons

In private music lessons, our students learn one-on-one from some of the most talented music educators in the area.

Early Childhood Classes

Music is valuable for early childhood development! We offer programs for toddlers, preschoolers, and early elementary students.

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Top Emerging Franchise 100 Franchise Connect Top 100 Education Franchises - 2022 Proud Member of NAMM Franchise Registry Member - Verified 2022 Vet Fran - A strategic initiative of the international franchise association - Since 1991 IFE - International Franchise Association - Member