What Makes a Good Location?

Bach to Rock seeks out high-traffic retail space in high-end suburban areas near large cities.

Families are Key to Your Location

A huge part of our marketing strategy at Bach to Rock is marketing to moms and families. Moms make most of the family decisions about extra-curricular activities, and they’re most likely the ones looking for soccer teams, dance classes and music lessons. So when we consider the best location to build a Bach to Rock school, we look for a way to appeal to our key demographic.

Good locations for our business model are areas with lots of families. We tend toward suburban communities near large cities, and we look for a certain density of population, with above-average income, within about a 30-minute drive of a proposed site.

early childhood class at bach to rock

Consider some of our current sites:

In Bethesda, MD, our Bach to Rock is in an upscale urban neighborhood next door to a Quizno’s, just around the block from a CVS and a stone’s throw from a Pilates studio and a holistic veterinary clinic.

The McLean, VA school is in a large shopping center with a grocery store.

Bach to Rock in South Riding, VA, is in a booming shopping center anchored by a Home Depot and an upscale grocery store.

A hip pedestrian mall in Gaithersburg, MD, is the perfect site for our busy school there, which is next to a candy store and across the street from a Starbucks.

The schools have something in common: They’re all in Class A retail space. An end cap in a high-end shopping development would be perfect. A franchisee might expect to pay $60,000 in rent on the low end and perhaps upwards of $100,000 on the high end. You’ll note that the cost of rent is factored into Item 19 of our Franchise Disclosure Document.

band celebrating on stage after winning battle of the bands at bach to rock

An education business that is part of the community

One of the biggest puzzle pieces to finding the right location is finding the heart of whatever community you’re in. When we look to acquire customers, we rely on three things: marketing, referrals and location. We cannot underestimate how important it is to find a location where you can build a strong sense of community.

Size-wise, we look for a site that’s 1,600 to 2,000 square feet depending on the dimensions of the space. The school needs to be big enough to accommodate performance spaces, a recording studio and individual lesson and band rooms. A school can handle about 500 students, which is a target for our successful schools.

Bach to Rock does very well in an upscale, more-affluent market where the disposable income is there for music lessons. We work well in suburban locations where there are lots of families, where people go to raise their kids.

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Why Choose Us

The Bach to Rock Method

At Bach to Rock, we know that students learn music more quickly when they’re having fun! Our step-by-step curriculum keeps students engaged and rewards achievement at each level. Students get to choose which songs they play, learn from music pros, and perform with peers at live events!

Music Made Fun!

At Bach to Rock, students choose which songs and genres they want to play, making lessons more fun!

Band & Glee Programs

Through our Band and Glee Club programs, students get to play music with peers, a key skill for growing musicians!

Live Performances

Bach to Rock gives students the chance to perform live at local music venues, helping students build confidence on stage!

One-on-One Lessons

In private music lessons, our students learn one-on-one from some of the most talented music educators in the area.

Early Childhood Classes

Music is valuable for early childhood development! We offer programs for toddlers, preschoolers, and early elementary students.

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Top Emerging Franchise 100 Franchise Connect Top 100 Education Franchises - 2022 Proud Member of NAMM Franchise Registry Member - Verified 2022 Vet Fran - A strategic initiative of the international franchise association - Since 1991 IFE - International Franchise Association - Member