Franchise News


Jul 16, 2026

Performance-Based Music School, Bach to Rock, Opens in Duluth, GA

Performance-Based Music School, Bach to Rock, Opens in Duluth, GAFamilies Invited to Attend August 1 Open House and Grand Opening Celebration

Bach to Rock, America’s modern music school for students of all ages, is excited to announce the grand opening of its newest location in Duluth, Georgia. The community is invited to a free celebration on Saturday, August 1, 2026, from 10:00 a.m. to 2:00 p.m. at 3455 Peachtree Industrial Blvd, Ste 810 Duluth, Georgia, 30096. Guests can learn more about the Bach to Rock approach, which combines one-on-one instruction with group practice and performance. Plus, families can enjoy guided tours, information sessions, live performances, explore the state-of-the-art recording studio, and participate in free toddler “Mommy and Me” music classes. This new school will serve aspiring musicians from Duluth and neighboring communities, including Suwanee, Johns Creek, Sugar Hill, Norcross, and Peachtree Corners.

Husband-and-wife team Kelly Willyard, President, Franchise Owner and Creative Director, and Steve Gasper, Executive Vice President and Franchise Owner, bring a powerful combination of music industry experience and business leadership to Bach to Rock Duluth. Kelly, an accomplished singer, songwriter, actor, and music educator, has spent her career inspiring audiences through performance and creativity. Steve contributes more than 25 years of corporate leadership experience in sales, marketing, operations, and business strategy. Together, they are eager to build a vibrant music-oriented community that is centered on creativity, confidence and performance to help students unleash their passion and potential.  Learn more here about Kelly’s career as a professional musician and Steve’s experience in business and management.

“Kelly and Steve’s combination of creative talent, business expertise, and shared commitment to music education makes them an outstanding addition to the Bach to Rock family. I am confident their vision for creating a welcoming and inspiring musical community in Duluth will make a meaningful impact on local students and families,” said Brian Gross, President of Bach to Rock.

“Music has shaped every stage of my life, and I’m thrilled to create a home for our students to experience that same joy, creativity, and confidence. Whether someone dreams of performing on stage or wants to learn for fun, we know Bach to Rock Duluth will become that special place for them to shine,” said Kelly Willyard. “Kelly and I believe music education helps students develop skills that extend far beyond the lesson room, including confidence, teamwork, and creativity. We are shaping our school into a space the community will be buzzing about because of the joy, fun and outstanding music education we provide,” said Steve Gasper.

Bach to Rock Duluth offers programs for students of all ages including individual and group lessons in piano, voice, guitar, drums and more; “Rock City” for preschoolers and “Rock and Roll” for toddlers; beginning piano “Kids n Keys”

for children in grades K-2; and summer camps and birthday parties. Plus, students can get involved in a glee club or rock band.  A special feature is Bach to Rock’s Beat Refinery®, where students learn how to become DJs through practical and artistic training.