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Feb 02, 2012

The Winner’s Column – February 2012 – New Brand Launches

Bach to Rock Launches Franchise Program Bach to Rock (B2R) plans to expand by franchising its music instruction concept nationwide. The company has begun by seeking franchise candidates for the Mid-Atlantic region from New Jersey to North Carolina, and plans to broaden its efforts into markets across the country. “Interest in playing music is at an all-time high, especially with the popularity of television shows like American Idol and Glee, as well as pop culture phenomena such as Guitar Hero, Rock Band, and iTunes,” said company President Brian Gross. B2R opened its first corporate-owned location in Bethesda, Md., in 2007 and has grown to six schools, two in Maryland and four in Virginia. Initial investment starts at about $400,000, including a $35,000 franchise fee. B2R is owned by investment firm Cambridge Information Group.

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