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May 13, 2013

Bach to Rock Going West

Bach to Rock Opens Its First Location on the West Coast

Music school franchiser Bach to Rock recently announced an agreement with Purple Dragon 88 to open a location in Sacramento, Calif. Expected to debut in winter 2013, the new school will be Bach to Rock’s first on the West Coast. To date, Bach to Rock has seven schools open and seven franchised locations in development across the United States.

“We are thrilled to expand Bach to Rock’s presence to the West Coast and we’re confident Sacramento residents will love our variety of music programs,” said Brian Gross, president of Bach to Rock. “With music and arts programs continuing to be cut due to diminishing school budgets, Bach to Rock helps meet the increased need for high-quality music education. We look forward to offering our fun, progressive curriculum to Sacramento families.”

This spring, the company also announced several additions to its marketing and operations teams. The company welcomed Angela Sakell as vice president of marketing, Amy Hamilton as vice president of operations and Lu We as senior .net systems architect.

“Angela, Amy and Lu bring a wealth of experience to Bach to Rock. As we focus our expansion efforts on franchise development in new markets, it’s critical we have a team in place to support our aggressive growth strategy,” Gross said. “back to Rock experienced tremendous success in 2012, and I’m confident Angela, Amy and Lu will help us raise the bar in 2013.”

Prior to joining the team, Sakell served as vice president of marketing and sales for BoardSource and held several senior-level marketing positions with Sylvan Learning for eight years.

Hamilton spent more than a decade in various leadership roles with Sylvan Learning, where she led the roll-out of a new technology platform with the fastest adoption rate in the company’s history.

Wu joins Bach to Rock with a strong background in web development.