Bach to Rock President Brian Gross Featured in Franchising Magazine USA

Bach to Rock, the performance based music education franchise headquartered in Bethesda, Maryland, is proud to be featured in the September 2026 issue of Franchising Magazine USA. The article, “Building a Music Education Brand That Franchisees Can Believe In,” profiles President Brian Gross and the systems, culture and growth strategy behind B2R’s expansion.

The feature traces Gross’s path from two schools to a scaling national franchise system, highlighting how Bach to Rock has formalized its operations around student enrollment, lesson scheduling, curriculum tracking and school management. It points to the brand’s investment in franchisee training, including in-person education, video resources and a learning management system, as central to delivering a consistent experience across locations while the curriculum evolves with programs like DJing and music production.

The article also explores Gross’s approach to franchise relationships, built on open communication and mutual respect, and traces his career path through commercial real estate lending, consumer brands, education and entrepreneurship before joining B2R. It closes on the company’s growth targets for 2026, including 10 new franchise agreements and five school openings, supported by B2R’s recent acquisition by Spark Harbor, and on what Gross calls the most rewarding part of the role: watching students grow in confidence on stage and franchisees grow into entrepreneurs in their communities.

Read the full article on Page 42 in the latest issue of Franchising Magazine USA.