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Mar 15, 2023

Bach to Rock Music School Announces 2022 Highlights and 2023 Outlook at Second National Franchisee Conference

Bach to Rock Conference
Brian Gross, President of Bach to Rock, gives opening remarks to kick off the Bach to Rock 2023 National Franchisee Conference.

Bach to Rock, America’s music school for students of all ages, presented a recap of 2022, strategic plans for 2023, and in-depth training sessions at its Second National Franchisee Conference, themed “Ain’t No Mountain High Enough: Success through Togetherness,” held February 15-17, 2023 in Austin, Texas.  The conference was developed to give Bach to Rock music school directors and owners an opportunity to unite, to learn from each other by sharing best practices, and to participate in hands-on coaching and education sessions for school implementation. Bach to Rock Conference Brian Gross, President of Bach to Rock, in his opening remarks stated, “I am heartened by the incredible impact that each and every one of our franchisees, directors, and staff members has on the lives of young musicians and music lovers in our communities. Together, we are creating a new generation of music enthusiasts and performers, and I am honored to be a part of such a meaningful and impactful organization.”

Highlights from 2022 include:

  • Bach to Rock experienced steady growth in 2022 and closed the year with system-wide revenue totaling over $26 million.
  • Over 30 schools generated revenues over $500,000, including eight locations which exceeded $750,000 and two schools which exceeded $1M, and the system expanded by five new locations.
  • Bach to Rock was recognized by Listen360 with its Loyalty Champion Award in their inaugural Customer Loyalty Awards program. Bach to Rock’s high score indicated that the majority of customers were highly satisfied and would recommend the company to others.
  • Bach to Rock’s Beat Refinery DJ school is now Serato certified, making it one of only a handful of schools in the United States and worldwide providing the elite training developed by Serato. Thirty locations offer Beat Refinery.
  • The Bach to Rock system-wide website was rebranded and relaunched in September 2022 with a modern look.
Bach to Rock Conference
From left, Sara Zuhlsdorf-Allyn, Bach to Rock Operations Field Consultant, and Bach to Rock franchisees, Eric Philo, Lisa Toth Salzman, Judy Shoulak, and Andy Flickner lead a session on hiring and retention.

Conference education sessions focused on best practices in marketing, customer service, hiring and training, profitability, student retention, curriculum, and offered actionable steps to improve strategies in 2023.  Two keynote speakers were featured.  Rich Redmond, drummer for Jason Aldean and founder of the C.R.A.S.H. Course for Success presented five key concepts –– Commitment, Relationships, Attitude, Skill, and Hunger –– and delivered powerful stories, lessons, and wisdom earned from decades in the music industry on how to thrive in business and life.  The second keynote speaker, Jayson Pearl, President of Service Score, shared his insights, experience and recommendations on helping Bach to Rock schools drive profitability by converting leads into sales. He spent over 25 years at multiple brands as part of regional franchise groups, as well as a senior member of franchisor entities.

Strategic plans for 2023 were shared, which include developing the MyB2R app, opening 6 new schools, testing and developing a national call center, enhancing franchise development efforts and expanding the variety of music curriculum offerings for students.

Bach to Rock – A Franchise Opportunity with Industry Stature

Bach to Rock has earned numerous accolades including being named: an Entrepreneur Magazine Top 500 Franchise consecutively for the last 10 years; a top 100 Franchise for 2021 by Franchise Gator; a number one franchise for Children’s Enrichment Programs and a Top 150 Franchise for Veterans by Entrepreneur Magazine;and one of the 500 Powerhouse Brands by Franchise Times. To learn more about franchise ownership opportunities and veteran and franchise referral programs, contact Ralph Rillon, vice president of franchise development, at 1-855-227-7570 or, or visit

About Bach to Rock: Changing the Way Students Learn Music 

Bach to Rock is a music education school for students of all ages, from early childhood through high school and beyond. B2R knows learning music should be fun and students learn best when they play music they enjoy. B2R is the music school kids would have designed for themselves, with weekly ensemble instruction and band formations leading to public concerts, Battle of the Bands and recording sessions in B2R’s professional recording studios. B2R builds technique, fosters teamwork and enhances self-esteem through private lessons, band instruction, and public performances.

Bach to Rock’s  Beat Refinery DJ school is Serato certified, making it one of only a handful of schools in the United States and worldwide to offer the elite training developed by Serato. Serato, founded in 1999, is the premier provider of audio software to the DJ industry.  The Serato certification ensures that select Bach to Rock DJ instructors have been trained and authorized to teach using Serato software and equipment.

Bach to Rock has instructed over 170,000 aspiring musicians since launching in 2007. The brand comprises 56 music schools, 44 of which are franchisee-owned. Twenty-six of those schools are in Top Ten markets, ranked by population. Follow B2R on Facebook and on Instagram. For more information, visit or call 1-877-227-8558.