Bach to Rock CMO Featured in Franchise Times

Bach to Rock, a 60-unit music education franchise, has welcomed Amy Przywara as its new Chief Marketing Officer. Przywara, who spent over 20 years at Sylvan Learning in various leadership roles including CMO, brings extensive experience in educational enrichment and marketing. Her transition into music education was influenced by her strong ties with Bach to Rock’s leadership team, both of whom also previously worked at Sylvan. She quickly embraced the brand’s mission of fostering creativity, teamwork, and confidence through music.

Unlike Sylvan’s large-scale operation, Bach to Rock’s smaller size allows for more personalized goals and nimble growth strategies. Przywara highlights that the company is at a pivotal stage, positioned for expansion while maintaining strong systems, branding, and a clear mission. Central to this growth is the integration of technology, most notably through the launch of the MyB2R mobile app. The app provides students with access to over 600 songs and backing tracks, tools to record and share audio with instructors, and practice tracking. Parents benefit through streamlined scheduling and billing. Students have already logged more than a million practice minutes on the app, which Przywara views as a key differentiator for customer retention and engagement.

Bach to Rock is also focused on standing out in a competitive market that includes larger rivals like School of Rock. Przywara emphasizes the brand’s versatility, offering programs for students interested in any genre. Beyond digital marketing, she stresses the importance of local community connections fostered by franchisees, many of whom share personal ties to music.

For Przywara, the role blends her professional expertise with her passion for the arts. She sees Bach to Rock’s mission as more than just lessons—it’s about creating meaningful performance opportunities and enriching community life through music.

Read the Franchise times article HERE.